But none of us can even dream of such a lofty perch. So, as it turns out, failure actually IS an option.
Take Apple, for instance—arguably the most innovative and most successful company in the world. Well, they made a big investment in Ping …aaaannnddd they just killed it. (Do you even know what Ping is???)
The message is pretty simple: If you want to be innovative, you have to be willing to fail.
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